Real Estate SEO Case StudiesReported the Boring Way

Starting baseline, work completed, how long it took, what it produced in the CRM — and what did not work. No percentage headlines without the number underneath them, and no results we cannot show you in Search Console.

See the case studies How we report results
Youngstown, OhioInvestor, wholesaler and cash buyer accountsPublished with client permission

What should a real estate SEO case study actually show?

A useful case study answers five questions in order: where the account started, what was actually done, over what period, what it produced in the business — contracts and closed revenue, not traffic — and what did not work. Anything missing one of those five is marketing, not evidence.

Percentage headlines are the usual tell. “Traffic up 400%” means nothing without the starting number: going from 12 monthly visitors to 60 is a 400% lift and zero deals. Every case study on this page leads with the absolute figures and the time window, so you can judge the size of the result rather than the size of the adjective.

How we report

The same account, reported two ways

Flip between the version most agencies publish and the version we do. Identical underlying account — only the reporting changes.

Cash home buyer — explosive organic growth

Marketing
+412%organic traffic growth
No starting number. A 412% lift from a tiny base can be a handful of extra visitors a month.
No time window. Six weeks and three years produce very different meanings for the same percentage.
Traffic, not contracts. Visitors are not the product. Signed contracts are.
No mention of what failed. Every real engagement has something that did not work.
Nothing verifiable. No named market, no date range, nothing you could check yourself.
Baseline
The exact starting position on day one: ranking keywords, indexed pages, map pack position by city, and organic leads per month — recorded before anything was touched.
Work done
Every deliverable that shipped and when: technical fixes, pages published, profile rebuilt, links earned. Anyone can check the pages are live.
Timeframe
Named start and end months. No cherry-picked window chosen because it flattered the curve.
Result
Absolute numbers first, percentages second. Keyword positions, impressions, calls, form fills — and contracts signed and revenue closed from the CRM.
What failed
The pages that never ranked, the outreach that went nowhere, the assumption about the market that turned out wrong.
Verification
Named market and date range, so you can search the terms yourself today and see whether the site still holds position.
Both panels describe reporting format, not a specific client's numbers.

The case studies

Filter by business model. Each one opens the full write-up with the baseline, the work and the CRM figures.

Every figure above comes from Search Console, GA4 or the client's CRM, published with written permission. Where a client asked to stay anonymous, the market is named but the company is not.

Before you believe anyone

Six questions to ask about any SEO case study

Including ours. Marketing case studies are the least regulated documents in this industry, and in real estate the numbers get inflated more than most because the deal values are large enough to make almost any claim sound reasonable.

If an agency cannot answer all six of these about their own published results, that is the answer.

The fastest check takes thirty seconds: search the case study's target keyword from that city today. If the client is not still ranking, ask what happened after the case study was written.
Ask us these about our work
What was the starting number?A percentage without a baseline is not a result.
What exact date range?A window chosen after the fact can make any curve look like a trend.
Did leads or contracts move, or just traffic?Traffic growth with flat contracts means the wrong keywords were targeted.
What else changed at the same time?New ad spend, a rebrand or a market shift can carry a result SEO gets credit for.
Is the client still ranking today?Search it yourself. Results that did not hold were tactics, not foundations.
What went wrong during the engagement?Anyone who says nothing did is either new or not telling you the truth.

Questions about these case studies

Two reasons. We take one operator per market, so the client count grows slowly by design. And we only publish an engagement once there are contracts to report, which means waiting two or three quarters rather than posting a ranking screenshot at month two. A short page of real results is worth more than a long page of traffic charts.
Because we take one operator per market, naming a client tells their local competitors exactly who to study and what to copy. Some clients are happy to be named; others would rather not hand over the playbook. Where a client stays anonymous we still name the market, the timeframe and the real figures, so the case study remains checkable in every way that matters.
Search Console for impressions, clicks and queries. GA4 for sessions and conversions. Rank tracking for positions. The client's CRM for calls, contracts and closed revenue. We do not use estimated traffic figures from third-party tools in a case study, because those are models rather than measurements.
We publish what did not work inside each case study, which is the more useful version of the same honesty. A market where we underestimated competition, a page type that never ranked, an outreach angle that got no replies — those are in the write-ups. We will also tell you on a call about engagements that underperformed and why, which is a conversation rather than a web page.
Usually, once a conversation is serious. We ask the client first rather than volunteering their number, and we will not put a client on a call with someone in their own market for obvious reasons.
No, and neither is anyone else's published work — case studies are by definition the accounts worth writing about. What a market can produce depends on its search volume, its competition and how fast the operator answers the phone. The audit measures those three things for your county before anyone quotes you anything, which is a more honest predictor than someone else's result.
Typically two to three quarters. Map pack movement often shows inside 30–90 days, but contracts are the number worth publishing and those lag. Writing a case study at month two would mean reporting rankings and calling them results.
Possibly not, and that is worth saying plainly. We build in Northeast Ohio and in client markets across the country, but nobody has case studies in every county. What transfers is the method, not the market — and the audit tells you what your specific county can support before you rely on anything published here.

Keep reading

Get your own numbers

A free audit of your market beats reading about someone else's.

What we'd do

The six service lines behind every engagement on this page.

The playbook

The whole method written out free, so you can judge it before you buy it.

Investor SEO

The flagship service page, with outcomes and market exclusivity terms.

Someone else's results won't tell you what your county can do

The audit will. Real seller search volume for every city you buy in, your map pack position, a crawl of your current site, and the build order we would run. Free, three business days, yours to keep either way.

Questions first? (330) 574-9459 [email protected]

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